Our mission is to create, develop, produce and sell quality African prints of Ghanaian heritage that will make consumers feel good and culturally in tune.
Our vision is to be the #1 African global fashion brand of Ghanaian origin, offering authentic clothing to Afrocentric consumers.
To achieve our Mission and be true to our Vision, we need to have clear, strong values informing all we do. We are committed to being decorous, ethical, responsible, fair, positive and honest with Consumers, Customers, staff, suppliers, and all stakeholders. We not only expect to be held accountable for staying true to these values, we insist upon it.