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The fictional nation of Wakanda from the Black Panther movie elicited an overwhelming sense of pride at the immense representation of African wax prints that were showcased on the silver screens and people loved it!

This article is not an ode to the movie; there has been quite enough coverage of that already and it continues to date. Rather, this  article seeks to turn the looking glass at the unique representation of wax prints such as GTP, Vlisco and Woodin and the increased appetite for these fabrics on the world stage and indeed, on the ubiquitous Red Carpet.

It is safe to say that the cuts, the structures , the patterns , the motifs, literally the whole ensemble caused a seismic shift in the perception on African wax prints from being a staple clothing item worn by traditional African people to a fresh and novel way of marrying ethnicity and style. With the sharp creativity of African designers such as Zambian Designer Kapasa Musonda; Ghanaian Designer Sam Mensah Jr.; Ivorian menswear Designer Alexis Temomanin; Senegalese Designers Sarah Diouf Selly and Raby Kane as well as Ivorian Designer Loza Maléombho, Hollywood is fixated on wax prints.

 Wherever Hollywood is identified, you find Red Carpet activities close by as they are highly anticipated fixtures in award ceremonies and entertainment premieres. Our darling wax print has found its way on the Red Carpet a sweet number of times and the fabrics have transformed gowns that Disney princesses would envy. The fashion pieces would often court admiration and a sense of pride by the wearer.

Evidently, the wax print phenomenon has permeated the global fashion industry and is here to stay. There has been an increase in the number of appearances on fashion runways from famous brands.  They are now committed to showcasing the rich culture of Africa to the rest of the world through the innovative manipulation of quality African textiles in their designs.

The reviews from the use of wax prints in western designs are overwhelmingly positive. As the new found love for the prints,  specifically the patterns and the structure of the fabric gives designers scope to work with , with emphasis on form which showcases the skill of the designer while not interfering with the patterns or motifs, is testament to the versatility of the fabric.

The same can be said of Red Carpet events in Nigeria, South Africa, Ivory Coast and Ghana as the wax print has increasingly become an important part of many events on the continent. The fashion industry has seen a remarkable change in trends on the red carpet. In Ghana today, fashion is predominantly all about the usage of wax print textiles incorporated in styles and designs to create masterpieces. Traditional textiles are still in great use as it conveys our heritage, culture and our love for the fabric, patterns and colors. However, it is the highlights from the glitz and glamour of the  local entertainment industry that puts the shine on things. These Red Carpet sessions open the stage for the bold, beautiful, creative and artistic representation of skill and a keen sense of imagination. It is not uncommon for local celebrities and fashionistas to make their fashion statement for their brands and revel in the beautiful, eccentric and colorful masterpiece by equally talented designers.

Showmanship is the essence of the Red Carpet and many unique appearances on them have gone down in history as masterpieces and show-stoppers. Whether it is bold, crazy or over the top styles by designers, wax print fashion on the Red Carpet has become a way of keen expression and a breath of fresh air. Globalization and indeed western culture has played a huge influence in the way we all dress. Ghanaians have accepted the use of textiles in different styles. Nonetheless, what is more exciting is the merging of traditional style and materials with western influences in design and silhouette on the local scene and the transposition of the essence of Africa into mainstream fashion on the international fashion stage now makes walking the Red Carpet a worthwhile experience for that famous artiste and those of us at home watching television.


About the Author: The Article is part of a six part feature on the local textile industry. It is published in support of the local textile industry and the phenomenal support Ghanaians and Africans are contributing to its continued existence. The Author, Mavis Amevorshie, a Communications Student at Central University (Ghana), is a Guest Author writing for Media Republique Communications, public relations, digital communications & business development consultancy. For more on the firm visit www.mediarepublique.com

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