22 Apr What Ghanaian Culture Owes to African Wax Prints
Ghana’s single biggest asset is its people. Its people’s single biggest asset is Ghanaian culture.
Ghana’s rich, vibrant and diverse culture has made our nation’s profile much bigger than other’s of comparable size, or population. This achievement is all the more noteworthy when the African continent’s low priority in global media and marketplaces is taken into account.
Of course, a large part of the explanation for this is Ghana’s consistent policy of preserving history, however painful important aspects of our history may be. But Ghana’s global reach isn’t just about the past; we are a stable, democratic nation in a part of the world where both of these things are at a premium.
There are two main interconnected factors that have led to this happy state of affairs. The first is a decision by our nation’s first leaders to ensure people from different groups were and are educated in the same institutions. This foresight helped to cultivate and embed the second factor; by and large, Ghanaians get along with one another. Yes, many – perhaps most Ghanaians have their prejudices about their neighbours whose backgrounds are different from their own, but this has never evolved into the vicious and all too often lethal inter-communal violence seen elsewhere.
If education is the warp of the fabric that binds Ghanaians together, then culture is the weft. It’s no coincidence that cloth is one of the most distinctive and recognisable aspects of Ghanaian culture around the world. GTP has been at the heart of Ghana’s cloth making industry since 1966. Proudly Ghanaian, we have emulated the culture of which we are part by taking our wares to the wider world. In so doing, we have made important and substantial contributions to the image Ghanaians have of themselves and the image Ghana presents to the global community.
To put it another way, GTP is part of the fascinating, enduring and optimistic story that Ghana and Ghanaians have to tell to the world. The colour and energy of Ghana is reflected in our high quality fabrics, which, much like Ghanaians themselves, is increasingly sought after around the world.
Our story is Ghana’s story and vice versa. We are bringing attention and affection to our homeland, in much the same way Ghanaians at home and abroad have long done.
GTP stands for the best things about Ghana and her people. The designs and symbols on our cloth make powerful statements, signifying, preserving and celebrating our culture in ways that words alone could not achieve.
We are there for the moments that matter most in people’s lives; births, weddings, christenings, other rites of passage ceremonies and saying farewell to loved ones. We are there when you worship, give thanks, and go to school, college and university. We are there when you work, providing companies and institutions with distinctive corporate identities at home and abroad. We take immense pride in knowing that we have customer of all generations, many of whom insist on wearing GTP designs above all else.
This we believe is no coincidence; our values are your values, arising from the shared history, customs and characteristics that bind Ghanaians together. Our fabrics range from the best our traditions have offered since long before Ghana came into existence, to leading edge designs that grace the very hottest catwalks around the world. Our contribution to Ghana is about helping our nation claim its place in the world, with pride, distinction, and friendliness.